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Archive for July, 2006

Define them – from their shoes to their underwear.Knowing who you can serve best saves you time and money. When you’ve clearly defined the customer who is going to be the perfect fit for you and your service, you’ll stop marketing to everyone, wearing down your shoes and your smiles by going everywhere, talking [...]

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I’m in charge of my timeThis is truly eye-opening for most entrepreneurs. It’s about changing your mindset from working ‘in’ your business to working on it. And to establishing your non-negotiable terms for your working hours – no one else will do it for you. It’s easy to believe that you have [...]

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